Visual Studio - auto generate entities and web front end?

I went to the Visual Studio 2010 launch and remember seeing someone generate entites (which I am using and is awesome) from a database, but then 开发者_开发技巧taking it a step further and creating a web front end. The front end would allow modification/deletion of existing data and addition of new, and it was all generated.

It was ugly, of course, but I would like to play around with it. I can't remember what it was called though. Can anyone point me in the right direction?

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That was probably ASP.NET Dynamic Data: http://www.asp.net/dynamicdata