How do I convert a photo from color to black and white using OpenGL?

Lets say we see an image of people watching tv in color and when I add the OpenGL code it turns into this:

What is the code to convert the phot开发者_如何转开发o from color to black and white?

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Temptative answer : use a glsl shader

float luminance = (in.r+in.g+in.b)/3.0;
gl_FragColor = vec4(luminance, luminance, luminance, 1.0);

but this is one lame question