How to italicize a word being displayed by a web.sitemap

I have a company name that always needs to be italicized. I have navigation that is driven by my sitemap and I can not figure out how to italicize开发者_运维问答 the word. The word is always the same, so I thought about some Jscript, but was wondering if I had any other options. Thank You.

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If the sitemap is an XML document than you might use an XSLT stylesheet to print out the content (a little tutorial: http://www.w3schools.com/xsl/).

But without using CSS or tags you can't make a word italic. There is no italic char for each symbol. So in a pure XML document there is no ways to do that.

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I added character encodings to my sitemap to italicize. Ex: for < I used &lt