HAML & RoR: Auto-convert apostrophes, etc., to ASCII HTML entities?

Is there anyway to have HAML automatically convert all my apostrophe's ' to the HTML character entity equivalents ’ (’)?

Ditto with all the other characters that one would want to 开发者_开发知识库convert (dashes, double-quotes, etc.) for better online readability.

?

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This wouldn't be something HAML would do. If you want it done, write a helper and use gsub to substitute the characters you want.