How to launch a shortcut when installation completes

I have a WIX project that is creating an MSI to install an Excel VSTO application, including desktop shortcuts to launch the application. The installation and shortcut creation is working fine. But I need to be able to launch the application by executing the shortcut after the installati开发者_如何学Goon has completed. I've seen guides on how to launch an executable, but nothing for a shortcut. Is there some way of doing this that I'm missing?

Thanks!

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How is launching shortcut different from launching the executable? I mean the shortcut points to an executable plus maybe some command line arguments. The result is a running application anyway, then why bothering?