Automatic VM deployment

I have an idea to streamline deployments of prototypes within our team using VMs. The idea would be that a developer would be able to deploy their artifacts to Maven, then use a Web interface to pull them onto a development VM for integration/regression testing. They would then be able to to push those artifacts to a reference system, and finally onto production.

I'm currently thinking of doing this myself using the vSphere Java API ( http://vijava.sourceforge.net/ ), and some simple scripting to grab artifacts fro开发者_JAVA百科m the Maven repository, configuration from SVN, and then start up a JBoss server. It feels like the kind of thing that may already be available though, has anyone heard of something similar?

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Isn't it the thing that Continuous Integration is made for? We have done similar stuffs by using JetBrains TeamCity and Jira Bamboo.