iPad magazine ap content grabbing?

开发者_Python百科looking to develop a magazine app similar to Time and GQ. Can anyone tell me what method they are using to pull the content in?

They are probably just reading an RSS or Atom feed. At least that is what I would do if I were to make such an app.

The Time app is using Woodwing Technology, they have an interesting video how that you author the content in InDesign - http://www.woodwing.com/en/digital-magazine/ipad-now - but they don't disclose how the app retrieves the content from the server. I am looking into developing such an app also, so I would like to know how they do it...

I agree rss and atom are the simplest options but are they the best? I've looked at a few of these magazines this weekend and some of the styling is just as impressive as the content options. I'd like to talk to someone that's looked at the development of one of these setups and get some specifics.