How to play itunes videos in iphone?

I am new to iPhone development. I have a URL of a site.

On clicking the "visit itunes" button on page, the itunes for that particular site is opened in my Mac iTunes.

I am able to see the videos in 开发者_如何转开发iTunes. How can I implement this in my iPhone so that i can see the video in my iPhone?

Thanks.

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You need Media Player Framework. If you use MPMoviePlayerController you can use initWithContentURL to show video from a URL.