What is meta name="omni_page"?

What is <meta name开发者_高级运维="omni_page" />? I only see it on Apple.com pages, and it doesn't look like anything I've seen in the standards.

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I believe this is used by the Omniture web analytics software. http://www.omniture.com/

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The META tag and NAME attribute are part of the w3c spec, see: Specifying meta data.

It does seem a bit strange that the meta data only includes a name, though.

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From my search, I got this (for iPod Touch).

<meta name="omni_page" content="iPod touch - Index" />

"omni_page" basically suggest that the developer using a product from The Omni Group

Their website suggests,

The Omni Group is an elite team of special forces who develop productivity applications exclusively for Mac OS X and iPhone. We're known for our awesome software, gold-standard customer support, and palpable geekery.

They also have a product called OmniAppKit which is an extension to Apple's AppKit.framework.

I think it's Omni Content generation which basically generates a meta tag for their pages for easy debugging purposes (or am I wrong?)

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Lower in the code, there's a line that points directly to Omniture.

    </nav>
    <script type="text/javascript">
AC.GlobalNav.Instance = new AC.GlobalNav();
    </script>

<div id="top">
    <!-- SiteCatalyst code version: H.8. Copyright 1997-2006 Omniture, Inc. -->