Excel VBA to insert line until text is matched

I've got an Excel file that should have the text 'UNK' as the first 3 letters开发者_如何学Python of cell A10 (I don't care what comes after the UNK). If it does NOT match this text, I need to insert a blank line at the top of the Excel file. For some reason my code is not evaluating correctly and I'm not sure why. I'm using:

If Left(A10, 3) <> "UNK" Then
    Rows("1:1").Select
    Selection.Insert Shift:=xlDown, CopyOrigin:=xlFormatFromLeftOrAbove
End If

As you might be able to tell, I'm a novice with this type of code. Any help is much appreciated.

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What about this? It loops until either A10 is blank or it finds UNK.

  Do While Range("A10") <> ""
    If Left(Range("A10"), 3) <> "UNK" Then
      Rows("1:1").Insert Shift:=xlDown, CopyOrigin:=xlFormatFromLeftOrAbove
    Else
      Exit Do
    End If
  Loop

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I would change this to:

If Left(Range("A10"), 3) <> "UIC" Then
    Range("A1").Insert Shift:=xlDown, CopyOrigin:=xlFormatFromLeftOrAbove
End If