I am not able get the below metrics from Facebook API. How can I calculate the these metrics, which appear in Facebook's own ads interface, from the Facebook开发者_如何学运维 Ads API:
- Reach
- Social reach
- Frequency,
- CPC,
- CPM.
When you have the Ad group ID, you have to issue an API call:
https://graph.facebook.com/<AD-GROUP_ID>/stats
Then you get answer like this:
{
"id": "<AD-GROUP_ID>/stats/0/.....",
"impressions": 31,
"clicks": 0,
"spent": 0,
"social_impressions": 0,
"social_clicks": 0,
"social_spent": 0,
"unique_impressions": 0,
"social_unique_impressions": 0,
"unique_clicks": 0,
"social_unique_clicks": 0,
"actions": 0,
"connections": 0,
"adgroup_id": 6003713142141,
"start_time": null,
"end_time": "2011-11-07T06:43:21+0000"
}
To calculate the fields in the Facebook frontend:
'Reach' = unique_impressions
'Social Reach' = is called social_unique_impressions.
'Frequency' = impressions / unique_impressions
'CPC' = spent / clicks
'CPM' = (spent * 1000) / impressions
精彩评论