Where does windows get the program name for the 'are you sure you want to run this program' dialog for downloaded exes?

On one of my projects, the downloaded installer file gives the internal name for the program name in the开发者_开发百科 'Do you want to run this software' warning dialog, rather than the external name. Where does windows get this program name from, as there's no sign of it in the standard metadata in the .exe properties?

There's all kinds of interesting information in the .EXE header. Maybe you can use this: http://www.brothersoft.com/dump-exe-file-header-189959.html to dump and view it.