UILabel multiple line in UITableViewCell

I have created a custom view cell with a UILabel in it, I have set :

 cell.titleLabel.lineBreakMode = UILineBreakModeWordWrap;
       cell.titleLabel.numberOfLines = 0;

and it's not going in multiple lines, why is this?

in the layoutSubviews I have:

- (void)layoutSubviews {
    [super layoutSubviews];

    CGRect frame = titleLabel.frame;
    frame.origin.y = 5;开发者_JAVA技巧
    titleLabel.frame = frame;
}

and that's about all the settings I have, however for a long text put in the label in the cell it just won't word wrap:

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What is the height of the label's frame? It needs to be tall enough to hold more than one line of text. Check out Adjust UILabel height depending on the text