Magento : Special price not displaying in the product page

I applied the special price rule to all products in the store. Once everything is over the special is dis开发者_运维知识库playing in all the pages except the product page(Which displays full product information). I'm using custom theme. Is there any problem with my custom theme?

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If you try re-applying your catalog rules and the special prices appear again, make sure your cron job is set up for catalog price rules.

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Probably is a problem with your custom theme.

Try to go back to the default theme, and see if it appears. If it doesn't appear, then is a more complex problem. If it does, then go to your app/design/{package}/{theme}/template/catalog/product/price.phtml and search for the "special price", or paste it here.