Escape sequence to display apostrophe in MATLAB

I want to output apostrophe (') in matlab. Some thing like:

SendOrder('side, 开发者_运维知识库symbol, price', 'b, msft, 10', 'b, ibm, 200')

I am not able to do it with the help of disp(). What are escape sequences in matlab?

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try the double apostrophe :

''