why is this a mem leak?

got this warning of a mem leak in the following...

any ideas?

- (UITableViewCell *)tableView:(UITableView *)tableView ce开发者_如何学JAVAllForRowAtIndexPath:(NSIndexPath *)indexPath {
    NSUInteger row = [indexPath row];

    UITableViewCell *cell = [self newOrReusableCell];


    cell.textLabel.text = [_evaluationArray objectAtIndex:row];
    cell.selectionStyle = UITableViewCellSelectionStyleNone;

    return cell;

}

thanks

EDIT: here s the warning: ... Object allocated on line 128 and stored into 'cell' is returned from a method whose name ('tableView:cellForRowAtIndexPath:') does not contain 'copy' or otherwise starts with 'new' or 'alloc'. This violates the naming convention rules given in the Memory Management Guide for Cocoa (object leaked)

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ah! forget it! found the answer.. is the way i named my cell...