Restrict access to certain rows in table based on user

In SQL Server, how do 开发者_JS百科I restrict access to certain rows (hide data) in tables based on the users identity?

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The basic / normal way to do this would be:

• prevent that user (or group) from accessing the base table
• define a view on top of that table that shows only the rows these users are supposed to see
• give those users SELECT permission on the view